Company Profile For Shine Communications Business Essay

Company Profile For precipitate communication theory Business EssayThe assignment mainly pointes on belowstanding the constitution of handsome personal credit line with the variety of profession line and management concepts. In this assignment target on action evaluation of small pedigree, applying changes to improve lineage deed, tax argumentation objectives and plans , introducing new business plans.Scenario 1Company profile for Shine CommunicationsAmong almost all the marketing parley agencies Shine Communications is class-conscious as one of the outmatch small community in UK. Shine Communications was founded in 1997 as an agency for public relations and marketing communication and the companionship runs on four basic values Smart, Fresh, Connected, Committed. Shine Communications awarded as the best small business / company at Sunday propagation Best Small Companies To Work For 2012 and also the CEO Rachel Bell was recognized as the best leader. The compan y is changing day by day with the in style(p) requirements. Shine organize many campaigns under different ways but the major way of delivering is social media activities. Team strength of the company is highly counted in scale of small business. Shine Communications is running with a group up much(prenominal) or less fifty heads and they ar able to operate with most strong brands around the world.SWOT analysis for Shine CommunicationsStrengthsMarket positionShine Communications is the most sought after personal relations agency all over flipper years in UK.Working PartnersShine Communications has strong employing capacity with strong brands across the world as BARCARDI , ebay, paramount , world-wide hotel group etc. it is a huge advantage for Shine Communications to experience such magnanimous dealers in their business. That political campaign to build a supernatural reputation to the company name.DiversificationShine Communications is well diversified across their pattern of delivering campaigns. Shine 1 is the place where all the campaigns argon create on with strategies , valuable ideas and PR related materials via marketing mix. Shine 1 also focus on delivering solutions for brand Management. Shine Studio capable exuberant to deliver high forest collateral design , production of videos, photography to client. Shine Live is currently engaged in for develop events , direct marketing , sampling , guerrilla marketing. Shine creations are mostly backed by social media. This way of interacting is highly demanded. When comes to Shine Social Media it based on five C s content, channel, community , carrots and connection. The diversifying factor within the business is attain higher strength to the company.Research and DevelopmentFor the development and sustaining in the fabrication each and every business need RD. Shines Communications particularly does not has a department to broaden out such procedures. But they always alert on latest trend s and fashions in market , culture and golf-club. In that way they are able to keep their campaigns refreshing. That might of being alert add much and more values to the business.WeaknessRevenue ConcentrationWhen compare to the same scale business the seemed revenue is not much satisfied that is about 35000 (36%). it is not enough revenue beca wasting disease the company operates under different categories.Count of headsShine Communications work with a team of less number about 56. only the functions carried out by them in a tight schedule. In one side it adds weak point to the company .OpportunitiesClient BaseThe company has the ability of building strong client base due to the versatility behavior of the company. At present they are also working with iconic brands in the market under different categories.As the company get to know day by day ,with their achievements and awards it will lead to marketing efficiency in the industry.ThreatsShine Communications has to expect comp etition posed by other local small firms with the special client base they have from surrounded areas. And also the competition from large scale PR firms that serves nationwide.Analysis of the business surgical operationPerformance of a company depends on different factors. To evaluate performance of a company comparatively Porters five forces model gives a large cover up. The task facing managers is to analyze competitive forces in an industrys environment in order to depict the opportunities and threats confronting a company. Michael E.Porter of the Harvard school of business administration has developed a framework that helps managers in this analysis.(Morden ,2007)According to the Porter governing of many companies pose a threat. Industry of PR is fully filled with thousands of companies , so the buyers burn down easily move on to other company. As PR is not much capital oriented industry so entry is much easier compare to another industry. so in that respect is high threa t of new entrance.Bargaining power of customers is the power customers have to hear up companies in a particular industry. In PR applying this factor is not identical. Some firms highly depend on customers temporary hookup others neglect that so the bargaining power can be ranked as moderate factor. PR is a industry build with knowledge. It is very hard to find strong PR people so they can demand more. There is competitive rivalry among companies in the PR industry be yard loosing a one customer whitethorn cause to lose ten.Value chain analysis contains interlinked activities that finally targeted to achieve customer needs and requirements. In each stage it adds value to the final product. In the industry of PR it targets to grant customer satisfied final product. Activity of the value chain consists which are related to sales, marketing, promotional. As a small business in PR industry it needs to pay attention on that activity. Elements of service represent activities related to after service, assisting, handling complains. As a company in PR industry it is highly connected with those element.Scenario 2How to overcome weaknessesAs pointed out in SWOT analysis there are hardly a(prenominal) weaknesses identified. The less revenue compared to other companies in PR industry is an issue related with the company. To overcome this problem company needs to focus on generating more and more profits. For that they need to target as well as high work out and low budget campaigns. Because sometimes profit margin of low budget is higher than profit margin of high budget.And also they must carry out promotional campaign emphasizing their awards in order to attract more and more valuable customersStrength of a working team is not always depends on count of heads. But in Shine Communications there are only 56 employees in the company. Because they are in PR industry they always have to deal with people who need everything perfectly done. As the few number of work force they have a very busy and tight work plan so sometimes they have to face problem of flexibility when dealing with customers. So it is let out to hire well selected employees to overcome being inflexible amidst customers.How to maintain and strengthen living performanceShine Communications operates with core values inside the business that helps to run business functions smoothly. That leads them towards more achievements. In order to maintain performance they need to refresh their ideas continuously. Customers expect different type of outcomes from the company. Identifying new trends in cultures, market and society is important because customers preferences change with those trends and factors.In this type of business it is needful to build great team spirit and relationship. To strengthen up existing performance in a company team playing plays vital role. Shine Communications al take in having great team spirit and that should be keeping up and strong to maintain performance.S hine Communications reach their customers in different ways and they value their customers. It is better to tie up a knot between customers in a small scale business because one customer means lots. To attain more performance it is required to value people indeed.Performance of a company rather depends on capabilities of the employees of the company. So in order to acquire high performance it is needed to improve performance of individuals. For that employees should be trained, push to gain new knowledge, encourage to learn. Those will definitely leads to improve performance of the company.New area which the business could be expandedIt is a way of performing well by entering to a new field of business. As a company in the field of PR the Shine Communications can expand their business operations in to different fields. As per the behavior of the business and the way they care their business activities most lead to the sector of marketing research. Marketing research is the function which links the consumers, customers , public and the market through information. Information used to identify define marketing opportunities and problems , generate refines and evaluate marketing action and activities monitored marketing performances and improve understanding of marketing as a process(Macolam,2007).Shine Communications already in the position of understanding behavior of customers and they are deeply study the changes in market as well as every aspect of the society in order to carry out their campaigns. So shine communications has a passion for researching. In a marketing research it is important to note what we done. Validity refers to the extant to which we captured data and are we measuring what we intended to measure(Naresh,2006) . Shine Communications measure the output of their effort that they achieved the required target. So by use those techniques they will be able to measure the impact and benefits of conducted marketing research to a particular compa ny.Scenario 3Identify and assess the existing business objectives and plansObjectives of a business define where the business wants to go in future and what we want achieve in a given period of time(Baker, 2008). Shine communications are in a plan of getting more and more closer to their customers in order to deliver standard service to them. As per the Truban(2002) the customer is the person receiving the outcome of the campaign in fact we must look at the deepest level of specific satisfaction. So tally to that shine has a plan to create their distribution channels courtship to the present day demand. They are planning to use LIS Shine the mailing list and other social web sites to get at aware and advertise what is happening , new posts , new applications for those who are interest. According to the Rothwell(2004) the main objective of faculty training and development are to improve the quality of employee for achieve different tasks. Shine is not in strength of allocating t ime for series of training and development. But they are having a plan to develop skills of their employees by using twitter and LinkedIn. In that method they are having objective to allow their members to share skills and experience with others over the social media.Revise the existing business plans of the constitution and suggest new business plansAs per the Pinson(2004) business plan is extremely important for the success of business and it is main purpose is to give a opinion of the future business. Business plan is very much important to have a integrated vision about the company , mutual understanding among the team , recruiting, determine financial requirements and many more things. Shine Communications should focus on raising their profit margin for that they need to develop business plans in order to achieve that task. Also the company must concentrate on recruiting procedure. To build up strengthen high spirit team they must have a good plan for manage human resource.Ac cording to the new business era suggested Shine Communications is needed to develop new business plans and objectives in order to capture the market. Business plan is not a fixed written document that cannot be amended according to the changes within the company (Carig,2009). So as the suggested new business field of marketing research they are expected to develop new aims and objectives to the company s business plan. commencement ceremony company needs to develop a methodology to conduct the researches. That means they should experiment on different ways to gather information and measure the result. The best result methodology can be selected. Then the company needs to hire capable human resource to carry out field work as well as indoor work. Then they must develop a business plan to promote new business area to existing customers , new customers and outsiders by social media. Prepare an action plans to implement the suggested changesAccording to the ideas of Bozeman and Strauss man(2003) action planning guide to day today activities in a small scale company. It should be a strategically build up framework that must significantly impact on the business activities. It is important to plan operationally and strategically when a company move to a new business , product or service. As per the ideas of Homburg , Kuester , Krohmer(2009) when preparing a action plan showtime required to develop statement of what must be achieved. In there it is needed to specify the types of the outputs and results that should come out. Then it is needed to spell out the steps that need to follow in order to achieve the objectives and how it is going to take place. Each and every step of the action plan should be carried out guardedly by delegating the responsibilities and power. To determine the best methodology first need to collect information from direct contacts already they have with the company. Then focus on small and medium scale groups to collect information. Then use shines social media activities in order to gather activities. After collecting enough information it should be processed to select the best methodology. For the selecting appropriate methodology company has to follow above specified steps accordingly by the existing staff in a given timeframe. But for the future tasks the existing staff not be sufficient enough and they are not technically and skillfully ready to carry out the tasks. So the next action should be recruiting research capable human resource to the company. Then they will be able to carry out the next level tasks efficiently and effectively to meet customer requirementsScenario 4Outline the changes of the scheme with the new revised plansThe rapid change affects the organization development as well as the organizational environment. The transformation of the organization can be a competitive advantage while it may cause to collapse the entire organization structure (Hudson , 2001).Organizational structureAs per the id ea of Robbins(2007) structure of organsation reflects the meaning of framework organized on the group who are connected under one roof. It shows the way they are working , power delegation , responsibilities , leadership and how the decisions flow. According to the new plans the organsational structure is liable to change. Because of the new enlisting procedures and new business field new posts are generating , new leaders are emerging . so the existing structure of the organization has to change according to new business plans.Business policiesAccording to the Smith and Fingar(2003) business policy provides guidance to predetermine aims and targets of the company to cover up aspects of structural , functional manner. With the establishment of new business field in a existing company it cause to do changes in the existing business policies.Impact that the proposed changes on business and personnelSmall scale enterprises rarely believe in policy changes and business changes. They mos tly do changes with the intension of creating better work place and work environment(Obien 2011). In the Shine Communications the changes going to made may occur different impact on both business and personal. By proposed changes the business will get new dimension towards the success. The business will be more profit oriented in a budgeted framework and have to focus on both iconic brands and locally distributed brands. Shines policy changes may lead business to more and more customers locally and nationally. Until new policies and practices become familiar and accomplished organizational performance can be affected according to the changes made. Performance may grow up while employees are confident enough to suit with the new business procedures (Smith and Fingar 2003)With the new business aspect employees should be able to work in each and every department without any hesitation. For that the existing staff need to study the new business area and its operations thoroughly. Becau se being a small scale company no one can define only tone field of activities. They are expected to get on the job training by sharing experience among one another. Managers are to use the listening and questioning methodology that transfer employees to correct frame work that leads to target organization objectives in a team spirit (Conaty and Charan ,2011 ). To build up team spirit within the organization there should be a bond between new and existing staff. For that it is required to plan and develop campaigns which allows to sum of money together and share skills and experiences. That changes help to develop employees personally and finally it leads to whole performance of the company.How the changes on business going to manage and measure the performanceAs per the ideas driven by Pinson(2004) significant changes within a business may cause to change management , production , policy blackballly. When applying changes to existing business it is needed to systematically minim ize negative effects on the business functions, employees and management. Specially there can be competition among new and existing employees because of the level of skills and experience. A smart competition can be admired but if it is growing up to rivalry it should be attended. Employees with different abilities must be appreciated while giving others a chance to improve their skills. The term diversification is connected with changes of a business function , market , product line . Diversification can bring business towards while much diversification pulling business backward. By adding more business fields to the existing business it may cause complex situation because of too many business functions and activities. But by concentrating on each and every function clearly and particularly identifying specific factors the negative impact on business can be reduced. As per the Malhotra(2006) performance of a new plan should measure and report in detail in order to significantly ide ntify.Performane by daily basisTasks of new planTask1Task2Task3Task4Task5Task6123Total value4 High performance3- Average Performance2-Poor Performance1-Not performingConclusionThe business environment of small scale business is rather different to large scale business environment. Business functions of a small business is not much complex to understand and also it is easy to measure the performance. The selected company has activated business plans and it can be advanced by applying minor changes. Though it is an small company changes in business policies , business functions and objectives cause large impact on the performance of the company.