Milk Tea Essay

BUSINESS POLICY AND STRATEGIC MANAGEMENTBusiness constitution as DisciplineThe origin of worry policy can be traced game to 1911, when Harvard Business School introduced an integrative shape in management aimed at the creation of general management capability. This course was based on interactive case studies which had been in use at the school for instructional purposes since 1908. The course was intended to enhance general managerial capability of students, the introduction of vexation policy in the curriculum of business schools/management institutes came much later. In 1969, the American Assembly of Collegiate School of Business, a regulatory remains for Business, a regulatory body for business schools, made the course of business policy, a mandatory requirement for purposes of recognition. Basically business policy is considered as a capstone, integrative course offered to students who have previously been through a pay off of core getal area courses. The termination b usiness Policy has been traditionally used though new titles for the course have begun to be introduced in recent years. According to William F. Glueck, development in business policy arose from the development in the use of planning techniques by managers. Starting from day-by-day planning in earlier times, management tried to anticipate the hereafter through preparation of budgets and using tally system like swell budgeting and management by objectives. With the inability of these techniques to adequately emphasize the role of emerging, long planning came to be used. Soon, long range planning was replaced b y strategical planning, and later by strategic management, a term that is presently used to describe the process of strategic decisiveness fashioning.Business policy, as defined by Christensen and others, is the study of the functions and responsibilities of senior management, the crucial problems that affect winner in the total enterprise, and the decisions that deter mine the direction of the brass and shape its future. The problem of policy in business, like those of policy in cosmos affairs, have to do with the choice of purposes, the moulding of makeupal identity and character, the continuous definition of what needs to be done, and the mobilization of resources for the attainment of goals in the exhibit of competition or adverse circumstances. Business policy tends to emphasize on the rational-analytical aspect of strategic management. It presents aframework for understanding strategic decision making. Such a framework enables a person to make preparations for discourse general management responsibilities.Meaning and the Nature of ManagementTo understand strategic management. We need to have a basic understanding of the term management. The term management can be used in two study contexts. A) It is used with reference to a key group in an organization in-charge of its affairs. In relation to an organization, management is the chief or gan entrusted with the task of making it a purposeful and productive entity, by undertaking the task of legal transfer together and integrating the disorganized resources of manpower, money, materials, and technology into a functioning whole.An organization becomes a unified functioning system when management systematically mobilizes and utilizes the different resources. The survival and success of an organization depend to a large finale on the competence and character of its management. Management has to also facilitate organisational change and adaptation. B) The term is also used with reference to a set of interrelated functions and processes, to a field of study of discipline in sociable science and to a vocation or profession. The functions and processes of management are big but closely related.They range all the way from design of the organization, tendency of the goals and activities, mobilization and acquisition of resources, allocation of tasks and resources among th e force-out and activity units. They also implicate adoption of certain techniques, tools and methods for carrying on activities, through articulation of skills and efforts of organizational personnel in a unified manner and installation of communication and control system to ensure that what is planned is achieved. A wide range of definition of management exist in the literature on management. Here we shall point of reference the definition of a few theoriesPeter Drucker Management is a function, a discipline, a task to be done, and managers practice this discipline, carry out the function and discharge these tasks.Dalton McFarland Management is the process by which managers create, direct, maintain and operate nonrandom organizations through systematic, co-ordinated an co-operative human effort.Management is an influence process to make things happen, to sort out command over phenomina, to induce and direct events and people in a particular manner. Influence is backed by pow er, competence, knowledge and resources. Managers formulate their goals, set and strtegies, to cope with, to adapt and to adjust themselves with the behaviour and changes of the environment.