Rhetorical and Visual Analysis Essay Example | Topics and Well Written Essays - 1500 words

rhetorical and Visual Analysis - Essay ExampleThis notion has been followed by nearly all circles with tabu regard to relevancy of female models to the products or services being offered or sold. As a consequence, one may find oneself the presence of females in advertisements of cars or banks on regular basis the need for which cannot be explained logically. The trend becomes to a greater extent deleterious for the female sex, when their sexuality is exploited to attract the male viewers to convince them into buying a product or service. This practice literally turns the living female models into butts which are then perceived as equivalent to consumables or disposables, thereby creating problems for the females in real life (Ross & Byerly 51).This advertisement utilizes pathos as its rally element to exploit emotions of its viewers to promote a product. Taking a look at the higher up advertisement, one can clearly get the idea that Burger King is selling its new bigger burger in the market now. The price is written on the lower side and the logo on top justly-hand(a) aspect of the advertisement. Apparently, this is a simple way of promoting a product that is new in the market. However, the portrayal of a woman with an expression of astonishment on her baptistery, her lips covered with a deep shade of lipstick and face buried under layers of makeup with her gaze fixed at the object that is present on the right side of the advertisement right in the front of her face raises questions regarding the hidden message that this advertisement delivers to the viewers. What is the object at which this model is staring? Is it merely a seven inch long, thick, dripping with white chromatic mayonnaise burger in front of her face that has made her astonished to the extent of protruding her eyes out of their sockets? The answer to all these questions is given in the line that underlines the pictorial