Gillette Marketing Plan Essay -- Business Marketing Analysis Managemen

Gillette Marketing PlanGillettes $9.2 billion global headache began on September, 1901 by the pretend of American Safety Razor Company. In 1902 it was names Gillette Safety Razor Company. The Gillette Company today is the global market leader in nearly a dozen major consumer products categories, principally in the grooming, alkaline battery and oral care businesses. It is the largest known phoner for producing razors and other shaving products. The five different business units Gillette focuses on are Blades & Razors, Duracell, Oral Care, Braun and Personal care. This project deals with the production of a disposable razor with incorporated gel. Gillette is the largest well known company for producing razors. The company receives the greatest profits from that operation. Gillette sells products in all over 200 countries and has approximately 28,700 employees, 70& from which are outside of the US. Manufacturers operate at 31 facilities in 14 countries and 40% of sales come from NEW products for 11 consecutive years.The Gillette Companys Vision is to build Total Brand Value by innovating to deliver consumer value and customer leading faster, better and more completely than their competition. This Vision is supported by two fundamental principles that provide the foundation for all of our activities organisational Excellence and Core Values.Organizational Excellence is accomplished by superior and continually improving performance in every area and at every level of the organization. Gillettes performance should be guided by a clear and concise strategic statement for each business unit. Excellence requires hiring, developing and retaining a diverse workforce of the highest caliber.The triad core values that define the ... ...ategic direction of the company of holding the leadership position n the grooming market. Also, this strategy will fit with Gillettes major, sustainable, competitive return of being an industry innovator (3). Manufacturing the Sensor 3 Gel will add value to the organization, as it will reposition the Gillette Company as the undisputable industry leader.The disposable razor target market will be male population across the world. In 2002 more than 1.7 billion men over 15 years old removed hair daily with over 80% using a blade and a razor (2). These numbers tape that there is a large market for razors worldwide. The disposable razor will first be manufactured with a regular shave gel to ingathering to a large group of men. But in the long run, new and more focused groups will be targeted. Different shaving gels for different fount of skins will be introduced.