Market Segment

What is the market segments chumped? Market segment takeed that the company bring forth the opposite marketing campaign that go forth recompense to the different nodes take up. Therefore, assembly dividing line should be flexible with their value or crop for keeping changing their product to checker with the clients need. So the market segmentation will be able to build the allegiance kind that will motivate the customer to buy the product or service again. According to the video case, Marriott Corporation International offers the program called Marriott first-class honours degree Choice.This program will create the service program that match with different customers need with the best smell and appraise value. For example, the course traveler can choose to stay any hotels in Marriott brand . Moreover, the program provides the special offer to the trading traveler to neuter and negotiate some hotel service to satisfy the customer. 2. What marketing research was a pply? Marketing research was studied to understand the customers need to create the best product or service.According to the video, the marketing research of Marriott will able to match with the Dow chemicals need which argon some concentre group, quantitative survey, hotel spending analysis and hotel directory analysis. The marketing research customizes the service program of Marriott. This program can help the seller to find the powerful program or marketing campaign. This program satisfy the need of business traveler especially the specially service of Marriott to provide for Dow chemicals employee which are evaluate the result of marketing research. . What product line increase initiatives were launched? According to the video case, Marriott developed four-product line that was able to fit into the different business travelers need.Marriott Quality Hotel has launched the brand to target the business travelers who consider about the quality of service. The hotel will provide the high quality of service and use the new technology. Courtyard brand has launched to business travelers target who willing to pay moderate market price for their hotel or a price sensitive. Courtyard product line will have business styles that provide to the business people for business travelers. The facilities in the room will create the business environment. Resident student lodging brand has launched to target the business travelers who really stay in the hotel for many nights.Resident Inn product line will offer many services to satisfy the customer. Finally, Fairfield brand has launched to target the business travelers who dont really focus on the luxury brand or service but they are willing to stay in the clean hotel and convenience for them. Fairfield product line also will provide the fast service to customer in the lower price. 4. What role did personal selling play in the go-to-market schema? Personal selling is the important role in the go-to-market strategy becaus e they come on the product or service. Personal selling also creates the long-term relationship between the buyer and seller. Moreover, the company also uses the personal selling to screw with the competitor as the competitive advantage. Moreover, the personal selling should understand the customers need and provide the good customer satisfaction.